2019.01.08 Press Release

Hello Sweet Days – Sanrio dress-up application – Celebrating Hello Kitty 45th Anniversary The “Generation Series” items are now available! 〜The design of “Hello Kitty” representing each generation has been rearranged in a modern style.

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※This article is machine translated.

Cocone Corporation (HQ: Minato-ku, Tokyo; CEO: Sung-Hun Kim), the Sanrio dress-up app “Hello Sweet Days” for iOS and Android, celebrates Hello Kitty’s 45th anniversary with the release of the “Generation Series” items. Hallow Sweet Days”, a Sanrio dress-up app for iOS and Android.
In celebration of the 45th anniversary of “Hello Kitty,” a character that is popular in Japan and abroad and loved by people of all ages, Sanrio Co. The days we spent together without ever leaving each other. Let’s go once more to meet our favorite Kitty and our feelings from those days. The concept is “HELLO AGAIN – the day I first met Kitty and the days we spent together without ever leaving each other.
The Generation Series is one of these efforts, a series of Hello Kitty designs that represent each era, keeping the image of the time, but with a modern twist for the 45th anniversary.

Hello Sweet Days” will feature a series of items in the app from January to November 2019 that are based on the “70s – Petit Purse,” “80s – Monotone,” “90s – Pink Quilt,” and “00s – Ribbon” series of this Generation Series. The app will be developed with items that symbolize the motifs of each series. The items symbolize the motifs of each series, and “Hello Kitty” fans will be able to enjoy collecting all the items from all the series.
The first phase will begin on January 8, 2019 (Tuesday) with the “HELLO KITTY 45th Anniversary SERIES 70’s Hello Kitty” of items based on the “70’s – Petite Purse” motif, so please be sure to download the app from the Please download and enjoy the app.

Overview of sales of the first “Anniversary SERIES 70’s Hello Kitty” item in the Generation Series

<1st anniversary commemorative item
Description: The Generation Series celebrating Hello Kitty’s 45th anniversary has begun!
　　　　　The theme of the first edition is Petit Purse of the 70’s! It’s a nostalgic, retro-cute happy bag♪
Sales period: until April 3, 2019

More details will be announced in the app and on the ” official Twitter ( https://twitter.com/SweetDayscocone ). Please log in to the application and enjoy.

◆What is “Hello Sweet Days -Hello Sweet Days-“?

Hello Sweet Days” is a dress-up application featuring cute avatars of popular Sanrio characters such as Hello Kitty, My Melody, Kiki and Lala from Little Twin Stars, Pom Pom Pudding, and Cinnamoroll.
There are many items such as clothes and furniture that you can coordinate with Sanrio characters to create your own favorite Sanrio world.
There are many ways to play in Smile Town, from having fun talking with Sanrio characters to coordinating your clothes and room. Enjoy your own special time in Smile Town.

■About Cocone Corporation

Established in September 2008. The company develops and operates “Pokecolo,” an avatar application for women that allows users to change cute clothes and coordinate their rooms, and “DISNEY MY LITTLE DOLL,” which has been supported by over 10 million women, as well as language applications. In April 2017, the company also opened a preschool, ” International Montessori Mirai Kindergarten. The school provides future-oriented education with bilingualism, Montessori, and computer science at its core in preparation for the AI age.

■Major businesses operated by Cocone Co.

Pokecolo http://www.pokecolo .jp
DISNEY MY LITTLE DOLL http://mylittledoll.jp
Hello Sweet Days -Hello Sweet Days- https://twitter.com/SweetDayscocone
Cats Atelier https://niagho.com
Sensil – Fantasy dress-up battle – https://sensil.jp/
International Montessori Mirai Kindergarten https://www.miraikinder.co.jp

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