2019.08.30 Press Release

“Hello Sweet Days – Sanrio Character Dress-up Application” TV commercials will start airing on August 31, “Halosui can do it!

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※This article is machine translated.

Hello Sweet Days,” a Sanrio character dress-up app for iOS and Android provided by Cocone Corporation (HQ: Minato-ku, Tokyo; CEO: Sung-Hun Kim), will start airing a TV commercial tomorrow, August 31, 2019 (Saturday). To commemorate the TV commercial, the app will also be running various campaigns both inside and outside the app, including a “Login Bonus” in which users will receive various items including a “Hello Kitty Plushie” item when logging into the app during the broadcast period, and a “Twitter Follow & Retweet Campaign” in which users can win Amazon gift certificates and other prizes in a drawing. We are pleased to announce that various campaigns will be conducted both inside and outside of the application.

Outline of “Hello Sweet Days” TV Commercial

Broadcasting period: Saturday, August 31 – Sunday, September 8, 2019
Broadcast Area: Kanto
Character: Hello Kitty (voice only)

▼ “That, Halosui can do!”

The new TV commercial begins with an image of a dream that girls had as children.
“When you were a kid, didn’t you ever wish you could live amongst the kitties?”
Hello Kitty responds to this question, ” I can do that, Halosui! I can do it!” I can do it! ” I can do it!” I can do it!
The world of Sanrio’s most popular characters, including Hello Kitty, My Melody, Kiki and Lala from Little Twin Stars, Pom Pom Pudding, Cinnamoroll, and more, unfolds daily at “Hello Sweet Days”.
Why don’t you fulfill the dream you had back then?

Campaign to commemorate the TV commercial!

(1) TV commercial commemorative login bonus – “Hello Kitty plushie toys commemorating the TV commercial” item!
Take this opportunity to get a lot of items in the app and play with them♪
implementation period
Saturday, August 31 – Sunday, September 8, 2019
Contents
During the implementation period, log in to the “Hello Sweet Days” application and you will receive one item every day. The first time you log in, you will receive the ” CM Commemorative Hello Kitty Plushie ” item!
subject (of taxation, etc.)
All those who have downloaded the “Hello Sweet Days” app and logged into the app during the period of the event.

(2) Twitter campaign to commemorate the TV commercial
[ #1 ] Follow & Retweet Campaign!
implementation period
Saturday, August 31 – Sunday, September 8, 2019
How to apply
The following prizes will be given away by drawing among those who follow the “Hello Sweet Days” official account and retweet the target tweets during the period of the event.
Official Accounts
@SweetDayscocone
prize
Amazon gift certificate worth 10,000 yen (1 winner) / 1,000 yen (20 winners)
In addition, everyone will receive one SP gift certificate in the app for reaching 50,000 followers!

[ No.2 ] Let’s tweet with your best pictures…
implementation period
Saturday, August 31 – Sunday, September 8, 2019
How to participate
Please log in to “Hello Sweet Days” during the implementation period, take a picture of your favorite scene in the app, and post it on Twitter with “#Hello Sweet Days CM Commemoration.
*Taking pictures and posting to Twitter can be done using functions within the application.
prize
Once we reach 5,000 tweets of Eat, everyone will receive one gift certificate in the app.

[ No.3 ] Aim for the trending gift campaign!
If you are among the top 3 trending on Twitter, you might get a great gift!
Date & Time
Monday, September 9, 2019, 20:00-22:00
Participation methodTweet with the specified keyword on the day and time of the event, and all participants will aim to become a trending topic on Twitter.
*The designated keywords will be announced on Monday, September 9, 2019 at 20:00.

*Various other events commemorating the commercial are also planned. Please check the announcement in the application for details.

What is “Hello Sweet Days”?

Hello Sweet Days ” is a dress-up application with cute avatars featuring popular Sanrio characters such as Hello Kitty, My Melody, Kiki and Lala from Little Twin Stars, Pom Pom Pudding, and Cinnamoroll.
There are many items such as clothes and furniture that you can coordinate with Sanrio characters to create your own favorite Sanrio world.
There are many ways to play in Smile Town, from having fun talking with Sanrio characters to coordinating your clothes and room. Enjoy your own special time in Smile Town.

About ◆Applications

App title: “Hello Hello Sweet Days Days -Hello Sweet Days
Supported OS: Android version 5.0 or later, iOS 9.0 or later
Genre: Social Networking
Price: Basically free / some items charged
Copyright Notice: © 1976,1979,1985,1988,1996,1998,1999,2001,2005,2019 SANRIO CO., LTD. APPROVAL NO. S602294 ©cocone corp.
▼ AppStore: https://itunes.apple.com/jp/app/id1230053723
▼ Google Play: https: //play.google.com/store/apps/details?id=jp.cocone.sweetdays&hl=ja
▼ Official website: https://www.sweetdays.jp/
▼ Official Twitter: https://twitter.com/SweetDayscocone

<About Cocone Corporation

Established in September 2008. It has been supported by more than 15 million women for its “Pokecolo” and “Cats Atelier,” avatar apps for women that allow users to enjoy cute dress-up and room coordination, and also develops and operates language apps. In April 2017, the company also opened a preschool, ” International Montessori Mirai Kindergarten. The school provides future-oriented education with bilingualism, Montessori, and computer science at its core, in preparation for the AI age.
◆Main businesses operated by Cocone Corporation
Pokecolo: http://www.pokecolo.jp
DISNEY MY LITTLE DOLL: http ://mylittledoll.jp
Cats Atelier – Meow Miserable: https://niagho.com
Sanrio Hello Sweet Days: https: //twitter.com/SweetDayscocone
Sensil – Fantasy dress-up battle: https://sensil.jp
International Montessori Mirai Kindergarten: https://www.miraikinder.co.jp

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